Price-card holding and displaying device for store-shelves



W. F. BLANCHARD.

PRICE CARD HOLDING AND DLSPLAYING DEVICE FOR STORE SHELVES.

APPLICATION FILED APR.20,1920. 1,390,427. Patented Sept. 13, 1921.

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WILLIAM F. BLANGHARD, OF DENVER, @OLORADO.

PRICE-CARD HOLDING AND DISPLAYING DEVICE FOR STORE-SHELVES.

Specification of Letters Patent. Patented Sept. 13, 19211.

Application filed April 20, 1920. Serial No. 375,871.

To allwlwm itma. concern:

Be it known t at 1, WILLIAM F. BLAN- OHARD, a citizen of the United States of America, residing at the city and county of Denver, and State of Colorado, have 1nvented a new and useful Price-Card Holding and Displaying Device for Store- Shelves, of which the following is a speci-' fication.

This invention relates to improvements in rice card holding and displaying device or store shelves.

The object of the invention is to provide a device which is adapted to be secured to store shelves and which is arranged to hold one or more cards having figures printed thereon, indicating the price of the articles displayed upon the shelf.

Further, to provide a device in the form of a thin metal angle bar, the horizontally disposed member of which is secured to the under side of a shelf, adjacent its forward edge, its vertically disposed member extending parallel wlth the front edge of the shelf and slightly spaced therefrom, to receive a price card which is inserted between the latter member and the edge of the shelf, the said latter or holding member acting in conjunction with the edge of the shelf to securely clamp the price card, so as to prevent accidental displacement of the same, whereby the price of the article or articles displayed upon the shelf may be easily seen by purchasers.

These objects are accomplished by the device illustrated in the accompanying draw-- ings, in which:

Figure 1 is a front view of a series of store shelves equipped with the improved price card displaying device and showing the manner in which price indicating cards are held in said device.

Fig. 2 is a perspective view-full size=- of a portion of a shelf, showing the manner of securing the price card holding device to the forward portion thereof, a price card being shown in connection therewith.

Fig. 3 is a perspective view-full size of a portion of one of the card holders detached.

Fig. 4 is a sectional view, illustrating a slight modification in the construction of the clamping edge of the holder. And

Fig. 5 is a similar view, illustrating a still further modification of the said clamping edge.

Methods heretofore employed for displaying price cards so as to indicate the price of articles on store shelves, have proven unsatisfactory, as no satisfactory means of holding such cards has been employed. The present invention meets every requirement in such a. device, by providing a fixed card holder, which is both practical and inexpensive, which is so' positioned that it is not likely to be injured by a clerk in placing goods upon the shelves or removing the goods therefrom, and which is adapted to hold a plurality of cards in the space betwen each two shelf partitions, so as to indicate diflerent prices for various articles in the same shelf.

Referring to the accompanying drawings:

The numeral 1, indicates a series of ordinary store shelves, and 2, the card holder constituting the present invention.

This card holder 2, comprises a thin metal angle bar, which may be of any desired length, but which is preferably "of a length corresponding to the distance between the usual vertical partitions 3, which support the shelves at intervals. The wings of this angle bar are approximately one-quarter of an inch wide, and the horizontal wing 4, is provided at intervals with nail or screw receiving holes 5, and its vertical wing 6, terminates in a round edge or lip 7, which is obtained by bending a portion of the said wing inward upon itself throughout its length, the bent-over portion 8, lying fiat against the inner face of the wing, as clearly shown in Figs. 2 and 3.

The horizontal wing 4, of the angle bar, is secured to the under side of the forward edge of the shelf by screws or nails 9, which are passed through the holes 5, and into the shelf, and its vertical wing lies parallel with the front edge of the shelf, but a slight distance therefrom, so that a very slight space is left between the turned-in portion 8, of said wing, and the edge of the shelf. This turned-in portion 8, acts in conjunction with the edge of the shelf, to clamp a price card 10, in position to indicate the price of articles placed upon the shelf, and for this reason, the space between the edge of the shelf and the wing is so slight that the wing is outwardly sprung by the insertion of a card, and therefore bears under tension against the card, by which the card is held against accidental displacement.

The improved device provides for the infective display of the price cards, and as the holder is fixed, the only expense connected with the sarne'is that incident to its installment.

As each holder extends the distance be tween the two vertical partitions 3, a price card can be inserted at any point between its ends; and this arrangement also provides for the insertion of long cards hearing advertising matter, as well as the price of the articles indicated.

In Fig. 4:, is illustrated a slight modification in the form of the card-clamping lip of the holder, in which the bent-over portion 11, instead of lying flat against the inner face of the vertical wing 6, of the angle bar, is given a slight outward bend away from the face of the wing, and as the lip 11, is resilient, it will yield slightly as a card is forced in between it and the edge of the shelf, and by its resiliency, together with that of the wing itself, a holding pressure is exerted on the card sufiicient for the purpose desired.

- A still further modification is illustrated in Fig. 5, in whichthe clamping lip 12, of

the holder is formed by rollin a portion of the wing 6, upon itself, as s own, to produce a lip which is round in cross section.

of unequal width, the narrower wing being provided with holes through which screws are passed to secure said wing to the under side of the shelf; the wider wing of said angle bar extending parallel with the front edge of said shelf, and being bent inwardly upon itself to form a resilient lip which diverges from the wing from the bending point of the said lip to its longitudinaledge, which is slightly spaced from the said front edge of the shelf, said resilient lip acting in conjunction with the front edge of the: shelf to hold price cards inserted therebetween.

In testimony whereof I afiix my signature in presence of two witnesses.

WILLIAM F. BLANCHARD. Witnesses:

G. SARGENT ELLIOTT, ADA Dwniim. 

